Excerpt: Kairos Economic Advocacy Measures (Jan-2008)

The olive tree has become a central image for Palestine just as the olive branch is a global symbol for peace. Olive oil is Palestine’s most profitable cash crop and supports over half the population. The effects of the Israeli Occupation are devastating to Palestinian farmers and, in turn, for the entire economy ..... Accordingly, Canadians working for a Just Peace in the Middle East have been purchasing and distributing Zatoun olive oil and other olive oil products as a means of advocating for economic justice for the Palestinian people... products and services also promote consumer consciousness about the plight of the Palestinian economy.